Monday, February 2, 2009
China throws its own shoes at the West
A Westerner may throw his sneaker at Chinese Prime Minister, Wen Jiabao, but China could be said to recipricate with a couple of their classical sneakers being thrown westward in return. For over half a century TianLangs have made sneakers and shoes for Chinese workers. Recently they produced on new ranges of footwear in conjunction with Ospop called Skywolf and Departure. The hi top shoes look similar in outline to the originals but are now made from superior materials. The new range are said to be more durable and comfortable. The shoes are beginning to turn some eyes in the west. In the 70s and 80s the most fashionable low top sneakers in China were Warriors. These were worn by youths keen to emulate kids in the West as well as breakaway form the drab costume of ulititaria. As the Millenium approached the mass appeal of Warrior shoes dwindled and became shoes worn by ordinary people. Now it appears Warriors are destined to make a fashion come back as Chinese youths begin to grasp their sneaker culture heritage. Author, Sumeng Ye has compiled a photo-book Book of Warriors which tells the story behind the shoes.