Monday, May 7, 2007

Got your measure?

Last year Puma introduced , Mongolian Shoe BBQ which allows clients to customise their trainers. If you visit the site but do not have a local outlet, you can still go through the process of designing a shoe.

In the normal course of events the image is scanned into a computer, sent to Hong Kong for production and the finished shoe is sent out in six weeks. It's available in 11 Puma stores worldwide but already Puma's factory has reached maximum capacity, producing several hundred pairs each week. According to Puma, Mongolian Shoe BBQ gives people the opportunity to touch and play with the fabrics and have more control over the finished product. This appears to be the new flavour in consumerism and not just restricted to footwear

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