Tuesday, November 8, 2016

Professional Chinese Basketball: No private shoe deals

Professional basketball players in China are prevented from having private shoe sponsorship after the Chinese Basketball Association (CBA) have signed an exclusive five year deal with local brand, Li Ning. Players are now prevented from wearing Nike, Adidas shoes on the court. The ban includes everything from jerseys to shoes. The new sponsorship deal is estimated to be worth $300 million (US) and any player who defies the ban will face suspension according to the CBA.

Problems already arose recently when Yi Jianlian (Guangdong Southern Tigers and former Los Angeles Lakers) complained of sore feet and removed his Li Ning shoes to wear his Nikes during a game. The referee refused to let him back on the court but when he reappeared still wearing his Nike sneakers later in the third quarter, the referee allowed him in the court. He now faces a one match ban. Previously, players were allowed to wear their personal sneakers but only with the logos covered and if they were prepared to pay a fine.


In the US, a salary cap limits the amount of money players can earn, but they can benefit from lucrative endorsement deals such as a shoe contract. Many players have a number of sponsorships and are able to significantly supplement their income through endorsements.

Friday, September 9, 2016

Huang Maocai helps promote Chinese shoe making

Huang Maocai makes homemade shoes with scrap packaging foam in his studio in Wuhan City, the capital of Central China’s Hubei Province. He hopes his work will help others understand the history of Chinese shoe-making.

Sunday, August 7, 2016

ANATA: Ding Shizhong had a dream

Ding Shizhong is a self-made billionaire passionate about shoes. He owns Chinese sportswear giant ANTA. Shizhong dreamt of helping his family's financial burden when he was 1, and began selling shoes his father made at home, In 1994, he started ANTA. Initially sportswear brands benefited from the surge in interest in sports following the 2008 Beijing Olympics but an oversaturation in the local sportswear sector meant there was a critical slowdown in sales. ANTA soldiered on and under the direction of Shizhong crafted a multi-brand strategy to engage a diverse Chinese consumer market. In 2009, the company acquired Fila's loss-making Chinese arm, positioning ANTA label as a high-end sports market outlet in China. Fila revenues have been growing at an average of 40 percent over the past five years. As part of the same strategy the company went into a joint venture with Descente (Japan), which specializes in winter sports equipment and apparel and more acquisitions are in the pipeline.

Among ANTA’s most high profile investments are partnerships with the National Basketball Association (NBA) in China and the Chinese Olympic Committee. The company's endorsement and shoe deal with the Golden State Warriors' Klay Thompson resulted in the development of the point guard's signature and top selling ANTA KT Fire basketball shoes.

ANTA dressed the Chinese national team for the 2016 Rio Olympics.

Saturday, August 6, 2016

Rothy's recyclable shoes:Made in China

Plastic water bottles can be recycled into shoes. The process involves turning the ground-up bottles into recycled filament fibre.

Rothy's is a San Francisco-based startup company which uses a proprietary process to 3D-knit the fibres into seamless, essentially waste-free, shoes and the knitting process takes just six minutes to complete.

A similar approach has been used to make the Nike Flyknit line of trainers, but Nike's shoes are knit in two-dimensions, Rothy's are "knit to shape" in three dimensions and come out of the machine fully formed. Eventually, the process could be used to knit shoes on demand.

In total, the shoe only uses three materials. The upper and insole are made entirely from recycled water bottle filament and attached to a recyclable foam. The sole is made from rubber. The designers spent eight months trying to build a supply chain in the United States, but when it failed they went to China where the shoes are made. The company plan to plan add solar panels to the factory to improve sustainability performance even further.

Friday, March 11, 2016

Ferragamo shoes are tagged

Salvatore Ferragamo are embedding microchips in their bags and shoes, as the luxury industry steps up efforts to combat fraudsters. Radio frequency identification (RFID) tags, work like high-tech bar codes to identify and track everything from food to weapons. Microchips have been inserted in the left sole of most of Ferragamo’s women’s shoes since 2014, and have since added men’s shoes, women’s leather goods and luggage. Ferragamo, is struggling to grow sales in Asia and have worked with Chinese authorities to destroy or confiscate about 25,000 counterfeit goods in 2015 and blocked 91,000 online advertisements for fake products. The total value of bogus Ferragamo items confiscated or destroyed in China last year, including goods seized separately by customs officials, exceeded $17 million and more than half were belts, the company said.

Friday, November 28, 2014

Smuggled toxic shoes cause health hazard in Turkey

Shoes smuggled from China to Turkey seem to be the cause of health concerns after complaints were received someone suffered a rash and skin empurpling on her feet after wearing a pair of shoes. The lady noticed whenever it rained; the polish of her shoes ran and left her feet red. The resultant painful rash left her in hospital. The shoes are now being examined in laboratories and public authorities believe these are part of a batch smuggled into the country and later found to contain toxic chemicals. An estimated 25,510 pairs of shoes containing harmful chemicals were smuggled through Turley and according to customs officials carcinogenic chemicals were detected inside the polish of the 33,000 pairs of shoes. The confiscated shoes it would appear went missing while being taken to a disposal facility in the province of Kocaeli. The incident has angered consumer unions over negligence in the customs process. Authorities have warned against the purchase of cheap priced shoes in markets.